University of Minnesota Homecoming ‘18

Working as a designer for the Student Union & Activities, one of my first projects was Homecoming 2018! I created posters, banners, promotional materials, billboards, digital collateral, promotional signage, billboards and more. The goal was to stay true to the Universities spirit and brand while also creating a fresh, new, modern look for homecoming that could be used in the future utilizing textural photography and flat graphic “badges” that showcase all that Homecoming has to offer. 

Creative Direction: Jody Mahaffey
Art Direction: Cameron Smith
Design: Cameron Smith & Annie Judd
Copy/Editor: Claire Redell
Photography: Hannan Minhas

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River Valley Rebrand