Small Groups Campaign ‘24-‘25

Our world has never been more connected — and yet it’s never been so lonely. Recognizing the growing need for relationship (not just in the church, in the world) my team and I strove to create a campaign that anyone and everyone could see themselves in with the goal of our attendees taking the step to join a small group. An image driven brand, we worked to create content that felt inspiring and show that small groups are so much more than a dusty church building with uninspiring conversation. Small groups are life-giving and can happen anywhere, and we wanted the campaign to show that! Inspired by brands like New Balance & Madhappy we designed content that felt clean, simple, and accessible — just like small groups!

An email + social heavy campaign with in-service & internal marketing across all metro campuses + Vancouver.