Brand Build-Out + Roll-Out

River Valley Church has existed for 30 years and continues to be a life-giving and flourishing church to the communities it is in and around. With 12 local campuses, 2 (soon to be 3) global locations and over 12,000 people in regular attendance weekly, the task at hand was to rebrand the organization to something that was true to the history of the church while visually representing a wide demographic across the globe. I worked internally with River Valley Creative as Bionic Giant Agency rebranded the church, and then helped relaunch a visual identity for the organization. Helping give art direction through the branding process and working with my Creative Director to redesign everything, we rolled out a new brand consisting of print materials, digital updates, social campaign, merch drop, building signage updates, and a wide variety of other miscellaneous collateral to re-establish the heart and personality of River Valley Church.