Sparkle Women’s Conference ‘23

An annual event since 2010, Sparkle Women’s Conference is the highest attended event at River Valley Church. Given the theme from the Women’s client, I was tasked to take the theme and develop it into a Creative Direction & brand that would support Film, Production, Worship, & Comm. 

The main goal of this brand was to encompass the various forms, stages, and processes of Freedom — it is not a one size fits all, and there is so much beauty to be discovered in that. From grief to joy, freedom is not a linear process and not a singular expression — thus we used a range of models and colors to represent the theme.

A nine month marketing process, final deliverables included 30+ social graphics, 75+ in-room screen content, building installs (including door vinyls, floral, photo opps, interactive installations, wall and floor vinyls, etc), 2 zine style booklets, stickers, merch, and a promotional film/photo piece to use as advertisements as well as day-of content.