Easter Campaign ‘24

Easter weekend is regularly the highest attended weekend across national churches, meaning the weekend is an incredible opportunity to reach and impact thousands of new people! A major challenge of creating branding for this weekend is to create visuals and content that not only stands out against millions of other churches and marketing ads, but is also intentional and meaningful enough to meet people where they are at with what they need today.

After receiving direction from our Creative Director on the theme (Luke 19:19-22, “Peace, Power, Purpose”) I was tasked to create a creative direction for the creative team that would allow people in church to feel safe (Peace), feel empowered (Power), feel excited to begin to make change in their life (Purpose), and then lead the Design Team through the project from concept to final build out. This included digital and print marketing materials, signage, day of slides and decor, and a follow-up campaign.